Stay calm, stick with your vision and business fundamentals, and you’ll survive and perhaps even thrive in rough economic times, counsel these entrepreneurial aces. In a conversation with the Kauffman Foundation’s Bo Fishback, panelists reflect on their experiences bringing novel tech products to market and new companies to fruition, in good times and bad.
"People act really strange in a down economy. ... I’ve seen situations where the cash is about to run out, and they think they should lay everybody off, but they get through that time period. They’re suddenly viewed as a success. In these cycles, when you’re at the bottom, it looks like the end. You just have to work through that. If you’re able to maintain enthusiasm, passion and particularly ethics, it’s incredibly important."